AmpliLash is a super-rich black, amplifying fiber lash formula that lasts all day and all night. When properly applied, there is no clumping, no flaking, no smudging and no irritation. Yet AmpliLash easily washes off with warm water and a MakeUp Eraser. You'll get dramatically longer and thicker lashes immediately. In under one minute, short sparse lashes become fuller with AmpliLash. Normal lashes become thick, full and fluttery. With AmpliLash, your eyes will truly be amplified with increased volume, length and curl.